About Boricua En Alto
The economic infrastructure connecting 9 million Puerto Ricans across the United States and Puerto Rico
What We Are
Boricua En Alto is the economic infrastructure connecting 9 million Puerto Ricans across the United States and Puerto Rico.
We're not a cultural tourism site. We're not selling trinkets with flags on them. We're building the platform where Puerto Ricans find Puerto Ricans—for everyday business, not nostalgia.
Need a plumber? Find one who's Puerto Rican-owned.
Need silverware? Buy from a Puerto Rican business.
Need professional services? Connect with Puerto Rican entrepreneurs.
This is about economic power staying in Puerto Rican hands.
Our Mission
To make it easy for Puerto Ricans to support Puerto Ricans in their daily lives.
Puerto Ricans have been U.S. citizens since 1917. We've fought in every American war. We've built businesses in all 50 states and across the island. But until now, we've never had infrastructure to find each other.
Boricua En Alto changes that.
Whether you're looking for a restaurant, a contractor, a lawyer, or silverware—if a Puerto Rican owns it, you'll find it here.
What We Believe
Economic infrastructure over cultural performance.
We're useful first, cultural second. Your everyday purchases should benefit your community.
Authenticity over gimmicks.
Real businesses, real products, real people. No tourist traps, no foreign-made flag merchandise, no corporate extraction disguised as "supporting the culture."
Community wealth-building.
When Puerto Ricans support Puerto Rican businesses, we build generational wealth within our community instead of enriching corporations that don't care about us.
Transparency.
We're clear about how we make money (featured listings, affiliate partnerships) and we only recommend businesses we'd use ourselves.
Boricua En Alto Certified™
Coming SoonNot all "Puerto Rican" products are created equal. That's why we're creating our certification program.
What it will mean:
- Made in Puerto Rico - Products manufactured on the island
- Puerto Rican Artisan - Authentic crafts by Puerto Rican makers
- Puerto Rican-Owned - Businesses with 51%+ Puerto Rican ownership
What it will exclude:
- Drop-shipped products with PR flags slapped on
- Foreign-made tourist trinkets
- Corporate brands using Puerto Rico as a marketing gimmick
We'll verify ownership, sourcing, and authenticity so you know your money supports real Puerto Rican businesses.
Our Commitment
We verify businesses meet our standards for authenticity. Whether you're looking for everyday services or specialty products, if it's Puerto Rican-owned, you'll find it here.
How We Make Money
We're transparent about our business model:
Featured Listings
Puerto Rican businesses can pay $50-200/month for prominent placement in search results and directories.
Certifications Coming Soon
Businesses will be able to apply for "Boricua En Alto Certified" status to verify their authenticity.
Affiliate Partnerships
When we link to Puerto Rican businesses that have affiliate programs, we may earn a small commission at no extra cost to you. We only recommend businesses we would use ourselves.
What we don't do:
- • We don't promote products just because they pay us
- • We don't list businesses that don't meet our authenticity standards
- • We don't run ads for corporations extracting value from our community
Our Vision (The Long Game)
Phase 1 (Now)
Business directory + product marketplace
Help Puerto Ricans find and support Puerto Rican-owned businesses.
Phase 2 (2026-2027)
Modular apps ecosystem
- • Near Me app (business discovery)
- • Shop app (product marketplace)
- • Events app (community gatherings)
- • Culture app (language, history, traditions)
Phase 3 (2028+)
Full economic platform
- • Payment processing layer (keep transactions in community)
- • CoquíIA (AI assistant for Puerto Rican businesses)
- • Financial services for Puerto Rican businesses
The Vision: Build the digital infrastructure that connects all Puerto Rican economic activity—island and diaspora—creating the largest network of Puerto Rican commerce in history.
Why This Matters
Every dollar you spend is a vote.
When you buy from a Puerto Rican business instead of Amazon, that money stays in the community. It employs Puerto Rican workers. It sends Puerto Rican kids to college. It builds generational wealth.
When you hire a Puerto Rican contractor instead of a corporate chain, you're investing in your people.
When you support Puerto Rican artisans instead of buying mass-produced trinkets, you preserve culture AND create jobs.
Boricua En Alto makes those choices easy.
We're not asking you to sacrifice quality or convenience. We're just showing you where your people are, so you can choose to support them.
Pa'lante. 🇵🇷
Boricua En Alto®. All rights reserved. 2025.
FTC Disclosure
Boricua En Alto participates in affiliate marketing programs. When you purchase products through links on our site, we may earn a commission at no extra cost to you. We only recommend businesses and products that meet our certification standards and that we would use ourselves. Featured listings are clearly marked and paid for by businesses seeking prominent placement.